Growatt Recognized in Forbes China Globalization Brands Top 30 for 2024
Acknowledgment for Global Expansion and Innovation
Forbes China has recognized Growatt as one of the Top 30 Globalization Brands of 2024. This honor highlights the company’s success in international market expansion, brand influence, financial growth, and innovation.
Lisa Zhang, Vice President of Growatt, expressed gratitude for the recognition: “This achievement reflects our deep understanding of global market needs and our commitment to delivering innovative, reliable energy solutions worldwide.”
https://pvsolarstore.com/shop_search.php?search=growattStrengthening Global Presence
In 2024, Growatt expanded significantly, especially in APAC, the Middle East, and Africa. The company’s ability to tailor energy solutions for regional demands has contributed to sustainable energy infrastructure globally. A key milestone is its Haiphong, Vietnam manufacturing plant, producing 500,000 inverters and 100,000 batteries annually. This enhances the global supply chain and ensures consistent quality.
Localized Strategy for Effective Market Reach
Growatt follows a global-local business strategy, integrating localized sales, warehousing, and after-sales service. Deploying local sales teams, the company closely collaborates with installers and system integrators. With 58 after-sales service centers in 24 countries, supported by 309 service professionals, Growatt ensures strong customer support. In 2024, the company organized 80+ global roadshows, providing product training and technical assistance.
Investment in Innovation and R&D
With 4.6% of annual revenue allocated to research and development, Growatt operates multiple R&D centers staffed by over 1,100 engineers, including PhDs. The company holds 187 patents across its PV inverters, energy storage systems, EV chargers, and smart energy management solutions.
Among its innovations is the WIT series hybrid inverter, designed for commercial and industrial energy storage. Additionally, advancements in microinverter technology have made solar power more accessible, particularly for urban balcony installations.
Industry Leadership and Recognition
Growatt ranks as the Global Top 2 Residential Inverter Supplier and Global Top 5 PV Inverter Supplier, holding a strong position in various solar inverter markets. In 2024, the company earned 14 Top PV Brand Awards and two SolarProsumer Awards from EUPD Research, reinforcing its brand strength. With a distribution network spanning 180+ countries and 65 representative offices, Growatt provides localized support worldwide.
Commitment to Sustainability and Future Growth
As the renewable energy sector continues to grow, Growatt remains focused on innovation and sustainability. Its strategic approach aligns with the global shift towards clean energy, solidifying its role in shaping a sustainable energy future.